Senior Manager, Channel Analytics & Client Success

Summary

Location: Basel, Switzerland Closing Date for Applications: 18th of June 2024 About the Role: As the Senior Manager, Channel Analytics & Client Success you will utilize advanced analytics to track and measure the performance of corporate digital channels. Additionally, a key aspect of this role is to proactively engage and consult with content partners and internal clients to help enhance their success in reaching their target audiences by leveraging data-driven insights and recommendations.

About the Role

Key Responsibilities:

• Develop an overarching measurement and performance strategy for corporate digital channels, aligning with business objectives and KPIs
• Provide regular channel dashboards and reports to content partners, offering valuable insights and data-driven recommendations and consult how to further improve their campaigns and better reach their audiences
• Provide regular channel dashboards for leaders and other relevant stakeholders
• Conduct benchmarking activities to evaluate the performance of competitor channels and identify opportunities for improvement, while also assessing practices used in other sectors for potential adaptation
• Evaluate and adopt new measurement tools and technologies, including predictive analytics, to enhance the depth and accuracy of channel analytics
• Gather and analyze client feedback to drive continuous improvement of campaigns and content submissions, ensuring that client needs and expectations are met and exceeded
• Establish channel analytics best practices and deliver training programs to empower country channel teams, enabling them to effectively leverage analytics for channel optimization and decision-making
• Stay updated on industry trends, best practices, and emerging technologies, continuously expanding knowledge to effectively guide platform operations and drive innovation

Essential Requirements:

• Bachelor's degree in communications, computer science, marketing or statistics and relevant years of experience in communications, marketing or data analysts
• Data analytics for digital platforms and channels including digital marketing measurement
• Delivery of reports, presentations and data visualizations to internal clients, senior management and other stakeholders
• Use of Google Analytics 4 (GA4), heatmaps and other user behaviour analysis tools, Content Management Systems (CMS), native social media business manager tools and customer experience platforms (e.g. Sprinklr) to generate data
• Consultancy on digital channel data analytics
• Fluent English language, other languages useful

Desirable requirements

• Use of Artificial Intelligence (AI) tools and techniques

Benefits and rewards:

Read our handbook to learn about all the ways we'll help you thrive personally and professionally:

https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity & Inclusion:

We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Accessibility and accommodation:

Novartis is committed to working with and providing reasonable accommodation to all individuals. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in any order to receive more detailed information about essential functions of a position, please send an e-mail to diversity.inclusion_ch@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

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